Selective Casting
For over thirty years, Selective Casting has maintained its position as one of the premier boutique casting agencies, serving a broad variety of on-camera projects including corporate and educational videos, commercials, and independent films. TALISMAN developed a new brand identity for the company to reflect its new leadership while communicating the expertise, creativity, and support for which the agency is known.
TALISMAN created a graphic language and unique tone of voice to capture the energy of the company’s founder and new leadership, crafting a system that can be used in a variety of communications platforms for the company in years ahead: including social, digital, and print.
Selective Casting
For over thirty years, Selective Casting has maintained its position as one of the premier boutique casting agencies, serving a broad variety of on-camera projects including corporate and educational videos, commercials, and independent films. TALISMAN developed a new brand identity for the company to reflect its new leadership while communicating the expertise, creativity, and support for which the agency is known.
TALISMAN created a graphic language and unique tone of voice to capture the energy of the company’s founder and new leadership, crafting a system that can be used in a variety of communications platforms for the company in years ahead: including social, digital, and print.
Selective Casting focuses on humanizing the audition process in a collaborative and purpose-driven workplace. Owner Lena Kaminsky sought to find a vocabulary of visual and verbal cues that reflect her passion for cultivating talent and welcoming actors of all backgrounds, identities, and nationalities.
Creating a new logo and color palette that reflect both expertise and vibrant energy, the brand positioning focuses on inclusivity, where ‘selective need not be exclusive’ – anchoring Selective Casting as an affirming, creative space for artists and creators.
Team
TALISMAN
Jacob Kemp
Lena Rose
Selective Casting
Lena Kamimsky
Sector
Professional Services
Discipline
Identity, Digital, Print, Communications, Motion



