Everyman Theatre Company
Staging a celebration of the theater, past and present. Typographic 'somersault' logo variations and a hidden-message illustrated poster series were revealed in animation and interaction design as part of an unprecedented integrated marketing campaign.
The hidden 30 moves throughout each poster, in homage to the celebrated Resident Company members who are seen throughout the productions each year. Hidden 'Easter eggs' offer season subscribers and theater lovers joyous moments of recognition and revelation. If you know, you know.
Everyman Theatre Company
Staging a celebration of the theater, past and present. Typographic ‘somersault’ logo variations and a hidden-message illustrated poster series were revealed in animation and interaction design as part of an unprecedented integrated marketing campaign.
The hidden 30 moves throughout each poster, in homage to the celebrated Resident Company members who are seen throughout the productions each year. Hidden ‘Easter eggs’ offer season subscribers and theater lovers joyous moments of recognition and revelation. If you know, you know.
Team
TALISMAN
Jacob Kemp
Morgan Moscinski
Lena Rose
Noah Himmelstein
Everyman Theatre Company
Amy Lebo, Director of Marketing + Strategic Communications
Vincent M. Lancisi, Founding Artistic Director
Paige Hernandez, Associate Artistic Director
Noah Himmelstein, Associate Artistic Director
Stephanie Moore, Director of Development
Marissa LaRose, Managing Director
Kyle Prue, Producing Director
Madeline ‘Mo’ Oslejsek, Multimedia Manager
Partners
Mathieu Maillefer
Joe Kye
Tiphaine Illustration
Tommy Huang
Sector
Art + Entertainment
Discipline
Identity, Campaign, Illustration, Art Direction, Video, Motion, Sound, Key Art, Positioning
30TH SEASON POSTER IDENTITY
The iconic “E is for Everyman” mask logo is flipped in a jester-like gesture, a quick and fun reference to 30 years of stagecraft and leadership in the American arts. Each poster for the season, when placed together, spells out a hidden “30” used in the color-blocked poster illustrations. Negative space and illustrative details in each poster reflect upon themes, images, or characters from the plays themselves.
