Melted. Chocolate. Enough said. TALISMAN imagined an instantly-recognizable brand honoring a historic chocolatier’s legacy, while inviting a younger audience to partake of its wares. This campaign serves up a taste test for a new generation, creating an unmistakable look and feeling of fun, connection, and enjoyment – focusing on everyday luxury and positioning Chocolateríe Bob as a brand that isn’t afraid to welcome Gen-Z as the new wave of chocoholics.

Minimalist acronyms honor the tradition of sweet tooth sneakery, but allow for an irreverent take on the 9-to-5 grind, self-care fads, and rainy-day blues. Vintage colors and playful illustration pairs with vibrant product photography and video, creating a visual world that is infinitely replicable for in-house creative teams, and even better – utterly mouth-watering for viewers on social media, readers in print, and beyond.

The big lessons we learned from living in a world full of cocoa? Daily decadence is always a truffle away. And, of course – a balanced diet is a cookie in both hands. Needless to say, there was a lot of taste testing. Best gig ever, bar none.