Opening doors for a reality show realtor. As Matthew Bauman expanded the realty division of his professional practice, the ABC Family personality teamed with TALISMAN to envision an identity and digital design focused on the opportunity, rather than the hurdles, in one of life’s biggest transitions: the purchase of a first home.

Playful graphics and personality-filled copy reject the norms of traditional realty communications, emphasizing Matthew's approachable style, commitment to transparent processes, and creative thinking within the fast-paced – and often brutal – world of Big Apple real estate.